Sania Maskatiya launches ‘ALEF’ – 2019 Eid Collection

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After the successful showcase of Isfahan at PSFW 2019 to much acclaim, multi-award winning fashion house Sania Maskatiya has launched their Eid Collection for 2019, Alef.

This Eid season, Alef combines Sania Maskatiya’s signature compositions of cut, colour, and embellishment from her most popular pret, luxury pret and formal collections since the brand’s inception. An expansive premier line, the collection pays homage to what defines both designer and label alike: intrinsically relaxed and feminine with an elegance that imbues tradition with what’s current. Featuring geometric to pastoral motifs, linear to breezy silhouettes, muted to iridescent hues and an overall sumptuousness that synthesizes East and West. Alef reflects a definitively chic edge; adorning the Sania Maskatiya woman as well as the song in her soul, in perfect tone and pitch.

Alef Eid Collection comprises of 57 distinct designs and colorways. The collection is available online and in-store at Sania Maskatiya Flagship outlets.

Founded in 2010, the Sania Maskatiya brand is best known for its specialized, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best artisanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for incorporating rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan’s most lauded designer and most prized fashion export.

The brands runway shows are much anticipated by critics and patrons alike in Pakistan, Europe, India and the US and to this end consistently showcase at the PFDC and FPW platforms in Pakistan, also having showcased at Lakme Fashion Week in India and New York Fashion Week in the big apple. The brand continues to expand both nationally and internationally. In Pakistan, the brand boasts four stand-alone stores each of which is located in prime shopping locations in both Karachi and Lahore. The brand is further available at select national stockists. Internationally, the brand continues to develop regional and global presence. In terms of retail and global accessibility, the brand is further available worldwide through a dedicated e-commerce store, in the Middle East through a stand-alone retail space in Dubai and in Europe, the US, Singapore and India through a series of stockists.