HSY showcases his ‘نامہ محبت’ collection in Lahore


The king of Bridal couture Hassan Sheryar Yasin  HSY showcased his latest Collection نامہ محبت Mohabbat nama  at the historic Haveli of Wajid Ali Shah,  lahore last night,  Many Models, Bloggers, fashion icon, journalist were also attended his solo show, the best part was Reema ji, they way she walked and the way she carried herself was applauded by the attendees.

The experience was inaugurated with a moving narration of the words of Faiz Ahmed Faiz on Lahore as narrated by his daughter, artist Salima Hashmi.

Then, set to a soundtrack of some of Pakistan’s most iconic music through the years, HSY’s Mohabbat Nama came to life with over 70 models adorned in HSY couture, with superstar and HSY muse Reema Khan closing the show. Each outfit worn has been named after the model wearing it in tribute to them and their careers. Indeed the show also featured those part of the HSY 24 year legacy journey; from original supermodels ZQ, Natasha Hussain, Simi Pasha, Vaneeza Ahmed, Abdullah Ejaz, and Andleeb Rana; to Nael Ahmed and longtime collaborator and stylist Shahzad Raza and HSY’s first ever model, his sister.

“Mohabbat Nama or love letter is my tribute to my city with its legacy, tradition and heritage presented as an entire show ‘experience’. This evening steeped in the romance of Lahore, was hosted in a haveli over 250 years old and favoured by the fifth King of Oudh. Based in the walled city of Lahore, the haveli is immersed in its own history of the Nawab’s courts, its romance, intrigues, poetry, dance, architecture and ambition, all of which for me presented the perfect palatte for this collection. Every element of the show had been curated: each look, each outfit, each model, each walk, each sound, light, projection; the culinary experience; the music experience.

” Mohabbat Nama is then also equally a journey of my evolution as I am myself a Musafir of time; It is a show where I looked to my past and the HSY legacy; where we started with our first collections, solo shows, shoots, models, make-up artists, stylists, incorporating all of these elements within the show. Each outfit in this show has been created bespoke, for each model and personality in the show; creating harmony between the fashion and the person who wears it; for at HSY a model is not simply someone who wears what is put on them but rather an architect of her own style and elegance.” said Hassan Sheheryar Yasin.