Ayesha Omar has launched her skincare line under the name ‘Ayesha O Beauty’. The product range is all natural and inspired by naturopathy as a healing force has natural and organic ingredients. The products have been created according to what Ayesha wanted, after a great deal of research and testing, and are being manufactured by Hemani – a trusted name in natural and herbal products.
Believing that wellness is where beauty starts is how the idea of Ayesha O Beauty was born. With a team of skincare experts who also shared the vision of an evolved, holistic approach towards beauty, a range of products has been created that celebrates nature in its authentic form.
At the launch, Ayesha explained that since childhood, she has been drawn to nature. While she is no stranger to the bounties of natural ingredients, it was her mother’s autoimmune skin disease and its subsequent healing through naturopathy, that opened her eyes towards the wonders of nature-based lifestyle.
The brand was launched at an intimate gathering of close family and friends. In attendance were Ahsan Khan, Maheen Khan, Maria Wasti, Ainy Jaffri, Angeline Malik, Sikandar Rizvi, Azfar Rehman, Nusrat Hidayatullah and many more.