L’Oréal Paris Excellence Crème celebrated their latest ‘Ambassador of Fashion’ collaboration with HSY

L’Oréal Paris Excellence Crème celebrated their latest ‘Ambassador of Fashion’ collaboration with HSY

The intimate evening celebrating the successful collaboration was hotly attended by fashion industry stalwarts, celebrities and media personalities alike including Hassan Sheheryar Yasin himself, General Manager L’Oréal Pakistan Farooq Ahmed, Salar Farooki, Shahzain Hafeez, Hunbal Sohail, Adeela Liaquat Ali Khan, Aale Mowjee, Marvi Santosh, Oneeb Malik and Sohayb Anwar from L’Oréal Pakistan; CEO PFDC Saad Ali; film actors Ali Zafar, Mahira Khan and Gohar Raheed; film directors Bilal Lashari, Umair Fazli, Ahsan Rahim; Nina Kashif…

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clippers salon launching ceremony at Zamzama

clippers salon launching ceremony at Zamzama

Clippers Men continued their legacy of excellence in Men’s Grooming and styling for two decades by adding a new feather in its cap,with the launch of a distinguished salon at Zamzama. The Clippers Gentlemen&Clippers Men emerged as a lifestyle brand for men in 1994 and earned a distinguished reputation for itself in the field of barbering by introducing outstanding styling and grooming techniques that were at par with international standards. Also, Clippers was the pioneer…

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Day-3 PFDC L’Oréal Paris Bridal Week 2016

Day-3 PFDC L’Oréal Paris Bridal Week 2016

The final day of #PLBW16 was opened with bridal showcases by Nomi Ansari followed by Zara Shahjahan, Sonia Azhar, Republic by Omar Farooq, Muse and Ali Xeeshan Theater Studio as summarized below. Make-up for Day-2 of PFDC L’Oréal Paris Bridal Week 2016 was done by the creative team at N-Pro for womenswear and N-Gents for menswear. Indeed in continuation of the beauty meets fashion platform each season, this year L’Oréal Makeup Designer/Paris has collaborated again…

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Day-2 PFDC L’Oréal Paris Bridal Week 2016

Day-2 PFDC L’Oréal Paris Bridal Week 2016

This year, the PFDC proudly introduced an entire day dedicated to fashion designers set to make their solo show bridal debuts on Day-2 of PFDC L’Oréal Paris Bridal Week. The second day of #PLBW16 opened with bridal showcases by MAHGUL, followed by Shiza Hassan, Farah & Fatima, Saira Rizwan and Shamsha Hashwani as summarized below. Make-up for Day-2 of PFDC L’Oréal Paris Bridal Week 2016 was done by the creative team at N-Pro for womenswear…

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Day-1 PFDC L’Oréal Paris Bridal Week

Day-1 PFDC L’Oréal Paris Bridal Week

The first day of #PLBW16 was opened by HSY, followed by Sania Maskatiya, Bank Alfalah Rising Talent Show and showcases by Saira*Shakira and The House of Kamiar Rokni respectively as summarised below. Make-up for Day-1 of PFDC L’Oréal Paris Bridal Week 2016 was done by the creative team at N-Pro for womenswear and N-Gents for menswear. This year, the PFDC L’Oréal Paris team aims to redefine both bridal hair and make-up, whilst the styling and…

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Shafaq Habib’s New Collection is out

Shafaq Habib’s New Collection is out

Shafaq Habib showcased her new collection here earlier today, which was attended by the city’s socialites and members of print and social media. Her latest collection exuded class and luxury and the designs were greatly appreciated by the guests. Speaking about the inspiration behind this collection, Shafaq Habib said “I went to Hyderabad, India a few years back and visited an exclusive exhibition featuring the Nizam of Hyderabad’s collection. The amazing jewellery left a great…

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PFDC L’Oréal Paris Bridal Week kicks off in Lahore

PFDC L’Oréal Paris Bridal Week kicks off in Lahore

PFDC] and L’Oréal Paris reveal the names of participating fashion designers along with information on show structure for PFDC L’Oréal Paris Bridal Week 2016 [#PLBW16] being held in Lahore from 28th September to 30th September 2016. The platform is set to define and present contemporary and traditional Pakistani Bridal fashion, while fusing hair and makeup trends to create looks for the upcoming bridal season of 2016-2017. This year, the PFDC proudly introduces an entire day…

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Magnum Chocolate Party of the year 2016

Magnum Chocolate Party of the year 2016

The Magnum Chocolate Party [#MagnumParty16] took place on Wednesday 21st of September 2016 at Pearl Continental in Karachi and presented a journey of curated fine and performance art complemented by fashion. Indeed this year’s Magnum Chocolate Party brought a twist to the table, drawing inspiration from the art movement of Surrealism, centring around Salvador Dali, and extended this into its collaboration between Chocolate, Art, Dance and Fashion. M The Magnum Chocolate Party 2016 endeavoured to…

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Omar Mansoor returns with his 12th collection at LFW

Omar Mansoor returns with his 12th collection at LFW

Its good to know Omar Mansoor returns with his 12th collection at LFW featuring ready to wear dresses inspired by the ancient Persian symbol of the Faravahar deriving from Zoroastrian traditions and Navy Blue. From the start of the 20th Century, the Faravahar icon found itself in public spaces and became a known icon among all Iranians. The Faravahar is a national symbol rather than a religious icon. Nowadays, it represents both the modern and…

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CRIMSON LAUNCHES CRIMSON LUXE BY SAIRA SHAKIRA

CRIMSON LAUNCHES CRIMSON LUXE BY SAIRA SHAKIRA

Fashion brand, Crimson celebrated the successful launch of their latest luxury unstitched collection, Crimson Luxe by Saira Shakira, in collaboration with designer duo Saira Shakira through a meet and greet at Cosa Nostra, Lahore on August 24, 2016. The event was well-attended by prominent personalities from the fashion industry including models, designers, socialites and media personalities. The décor was done by Sundus Mustafa of Whimsical Parties, with PR by Amjad Bhatti. The campaign, ‘Call Her…

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“The Restoration of the Women’s Boxing Club in Layari”

“The Restoration of the Women’s Boxing Club in Layari”

Ideas, one of Pakistan’s leading fashion labels, as part of the brand’s ‘Ideas for a Better Tomorrow’ initiative recently lead the restoration of the ‘Pak Shaheen Gym’ in Lyari, Karachi. The club is one of the only women’s boxing clubs in Pakistan and a beacon of hope for girls who train at the club. An underprivileged area with many challenges, the mere existence of this club in Lyari is an achievement, overpowering prejudice and family…

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Sania Maskatiya’s Eid Collection ‘Shades of Autumn’ is now available

Sania Maskatiya’s Eid Collection ‘Shades of Autumn’ is now available

Sania Maskatiya introduces Shades of Autumn; celebrating and exploring the simplistic elements of nature. The collection features 25 original semi-formal/luxury-pret designs, combining elegance with signature Sania Maskatiya geometrics and florals in sleek Eastern and Western silhouettes. Shades of Autumn includes hand worked embroideries across the design house’s signature cuts, within a varying colour palette. The collection is now available at all Sania Maskatiya outlets in Karachi and Lahore, stockists and online at their official e-store…

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Bridal fashion extravaganza will dazzle Lahore from 25th to 27th of November 2016.

Bridal fashion extravaganza will dazzle Lahore from 25th to 27th of November 2016.

HUM Network is proud to announce dates of the 13th Bridal Couture Week by HUM Sitaray. The country’s biggest bridal fashion extravaganza will dazzle Lahore from 25th to 27th of November 2016. Organized by Pakistan’s numero uno general entertainment network HUM Network Limited, BCW in its 13th instalment will present the latest bridal trends by leading Pakistani and International fashion designers. BCW, since its inception, has established itself as a number one choice for both…

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Independence Day Celebrations at Dolmen Malls

Independence Day Celebrations at Dolmen Malls

Dolmen Mall, Pakistan’s first international standard mall, is famous for being at the forefront of every major national celebration. With every event, they have continued to raise the bar when it comes to family entertainment and shopping in Karachi. As our Independence Day approaches, we see the city changing itself to represent the colours of Pakistan, and Dolmen did not stay behind in giving its visitors a flavour of patriotism. This year, their theme, ‘Dolmen…

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Sapphire launches “Freedom Nation” collection

Sapphire launches “Freedom Nation” collection

Sapphire celebrates patriotism with the launch of their new “Freedom Nation” Collection which will be available nationwide from 6th of August 2016. The inspiration behind the collection is ‘Patriotism’; reflecting the love for our identity, the founders, historical landmarks, Pakistan’s heritage, monuments and currency. The collection consists of 6 distinct designs of scarves and 5 designs of kurtas for women including contemporary silhouettes such as box kurtas and drop shoulders and includes 3 designs of…

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DIVA’NI’s first international couture flagship store set to open in Lahore

DIVA’NI’s first international couture flagship store set to open in Lahore

Pakistan on the 5th of August 2016 on MM Alam Road, the Bollywood film fraternity got together to send their best wishes to the brand for its Pakistan launch through a series of video messages: Actors such as Parineeti Chopra, Anushka Sharma, Vaani Kapoor, Ayushmann Khurana, Arjun Kapoor & Ranveer Singh sent warm wishes to team DIVA’NI

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Andre Emilio Men’s Bespoke Clothing Service is Available at Fashion Central

Andre Emilio Men’s Bespoke Clothing Service is Available at Fashion Central

Andre Emilio, Latest in Bespoke and custom mens luxury wear is now available in Lahore. Andre Emilio is a young Italian designer who is a graduate from the Milan Campus of the world famous design school of Istituto Marangoni which boasts famous alumni like Domenico Dolce and Franco Moschino. The bespoke service is being offered in collaboration with Fashion Central. As for Fashion Central it is a Fashion House that has already setup three multi…

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Zohaib Qadeer Launched his flagship store in Karachi

Zohaib Qadeer Launched his flagship store in Karachi

6/28/2016, A star studded affair store was launched at zamzama, Zohaib Qadeer a new name in fashion industry, he has done media science from Iqra university, recently launched his fashion line’Zohaib Qadeer couture’ which is tremendously awesome, collection consist formal, semi formal, pret, bridal wear, each piece depicts the beauty of collection, either its pret or casual, the Event was organised by Nabila, and PR by Moiz kazmi, the event was attended by socialist and…

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Sania Maskatiya Eid Collection ‘The Summer Bloom’

Sania Maskatiya Eid Collection ‘The Summer Bloom’

The coveted house of Sania Maskatiya introduces its first edition of The Summer Bloom; an Eid collection that celebrates and explores the simplistic elements of nature. The collection features understated elegant designs combining signature Sania Maskatiya geometrics and florals in sleek eastern and western silhouettes consists of digital prints and hand worked embroideries across the design house’s signature cuts, within a varying color palette. Brand: Sania Maskatiya Collection Name: The Summer Bloom Model: Amna Ilyas…

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NEW OUTLET ‘FABULOUS CLOTHING’ LAUNCHED IN KARACHI

NEW OUTLET ‘FABULOUS CLOTHING’ LAUNCHED IN KARACHI

UAE based renowned brand by Syeda Mina. The brand aims to make affordable and trendy ensembles for the consumer market. The brand takes its inspirations from Bollywood celebrities and makes affordable clothing for the consumer marke. The brand Fabulous stocks casuals, formals, semi formals, digital prints and an exclusive collection of capes. Speaking at the launch, the lady behind FABULOUS Clothing said, “We have taken special care in the designing and manufacturing of our collection,…

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tete a tete with Aliya FArooq (Aesthetician)

tete a tete with Aliya FArooq (Aesthetician)

ok this weekend we have amazing Aestehtician “ALiya farooq’ qulaified from Perth Australia, she has done 3 years aesthetician course and 5 years experience working in Australia and 15 years experience in Pakistan, so lets have some chat with Aliya farooq, she is currently in Pakistan and running her business successfully Q:1 Tell us about your self , how you entered this field ? I was brought up in the US and , my mother…

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Wardha Saleem launches her Festive Eid Collection S/S’2016

Wardha Saleem launches her Festive Eid Collection S/S’2016

Wardha Saleem launches her Festive Eid Collection S/S’2016 with a range of her signature digital printed, block printed and luxury embroidered ensembles. The collection has been divided into 3 ranges starting from Rs.6,500 and going up-to Rs.29,900. Digital Printed Eid Collection: Incorporating our renowned S/S’16 Fashion Week Collections (London Fashion Week and Jafferjees), the collection comprises of modern cut tops, pants and tunics. Using digital printing, hand embellishment, contemporary embroideries and appliqué techniques on Raw…

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Andy Birds launched its first store in Dolmenmall karachi

Andy Birds launched its first store in Dolmenmall karachi

It’s time for the kids to get more fashionable and stylish as Andy Birds launched its first store in the city of lights. Inspired by the Italian fashion and graffiti-style graphics, the brand is ready to make new benchmarks in Pakistan. Andy Birds has embarked as a kids wear brand in the Pakistani fashion industry. It has been created and designed by the creative team of Andy Birds and Palazzo Vision to embrace the real…

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Review Committee of LUX Style Awards meets to decide Film Nominations

Review Committee of LUX Style Awards meets to decide Film Nominations

The Jury discussed all outstanding issues and unanimously agreed to move Ahmad Ali Butt’s Nomination from Best Actor to Best Supporting Actor for his role in Jawani Phir Nahin Aani. The Review Committee decided that as the earlier process was by ballot voting, some adjustments had to be made to the announced nominations. As a result of the move Danish Taimoor climbed into the top five for his performance as the lead role for Wrong…

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Sania Maskatiya Eid Collection ‘The Summer Bloom’ available now

Sania Maskatiya Eid Collection ‘The Summer Bloom’ available now

Sania Maskatiya introduces its first edition of The Summer Bloom; an Eid collection that celebrates and explores the simplistic elements of nature. The collection features understated elegant designs combining signature Sania Maskatiya geometrics and florals in sleek eastern and western silhouettes consists of digital prints and hand worked embroideries across the design house’s signature cuts, within a varying color palette. Available at all Sania Maskatiya outlets in Karachi and Lahore, stockists and online at their…

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