Fabbitt.com join hands to preview HSY’s PSFW 17 collection ‘Paranoia’

Fabbitt.com join hands to preview HSY’s PSFW 17 collection ‘Paranoia’

The launch event which was held at HSY’s Lahore Studio was not only attended by esteemed members of the press but also prominent personalities from the fashion fraternity. At the launch audience witnessed select pieces from the HSY’s PSFW 17 Collection ‘Paranoia’ along with the cover unveil of ‘MODE’. To this end, select pieces from the ‘Paranoia’ collection will be available to pre book at Fabbitt.com before the actual showcase at PSFW 17 which has…

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Sania Maskatiya introduces SANIA STUDIO at PFDC Sunsilk Fashion Week 2017

Sania Maskatiya introduces  SANIA STUDIO  at PFDC Sunsilk Fashion Week 2017

Sania Maskatiya is set to introduce a brand new and dedicated westernwear line, ‘Sania Studio’ [ #SaniaStudio ] with their debut Cruise Collection 2017 showcase on Day-1 of PFDC Sunsilk Fashion Week this April 2017. Sania Studio’s Cruise Collection 2017 features intricate floral patterns and lively motifs in its signature house prints. With distinct cuts, striking palette of colours and sharp contrasts suited for every occasion, expect a sophisticated collection comprising of free flowing pants,…

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Makeup City offering wide range of beauty products

Makeup City offering wide range of beauty products

Mr. Asad Khan, Brand Manager at Makeup City elaborated, “There are an overwhelming number of choices available in the market today and choosing the right product can be confusing and daunting for an unaware consumer. We are taking the guesswork out of which products the consumer should use by keeping it organized, simple, and hiring trained staff that educates every shopper at our store.” The global Beauty and Personal Care market is segmented on the…

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Dolmen Mall Celebrates Pakistan Day

Dolmen Mall Celebrates Pakistan Day

“Having a legacy of over 25 years in the mall and real estate industry, Dolmen understands the vitality, endurance, strength of a foundation. On the 77th Pakistan Day, Dolmen Mall stands tall representing Pakistan and its people,” said Naureen Khan, General Manager Marketing, Dolmen Group. Celebrity participation at the country’s favourite shopping and retail hub heightened as Javed Sheikh, Momal Sheikh, Ali Hamza, Ayesha Omer, cricketers Anwar Ali and Sohail Khan, and child stars Maryam,…

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HUM Network Limited announced the names of the participants

HUM Network Limited announced the names of the participants

According to Press release: HUM Network Limited is pleased to announce the names of participating designers, makeup artist, models and choreographer in the 14th edition of its most anticipated fashion event, QMobile HUM Bridal Couture Week 2017 styled by Sweet Touch. Slated to take place from March 31 to April 2, 2017, the latest Edition of Pakistan’s biggest bridal extravaganza will be choreographed by former supermodel Vaneeza Ahmed and will showcase bridal collections of the…

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Lakhany Silk Mills collaborated with Farah Talib Aziz’s lawn

Lakhany Silk Mills  collaborated with Farah Talib Aziz’s  lawn

The delicate and pastel lawn collection by Farah Talib Aziz is inspired by the natural beauty and profusion of flowers found in abundance along the stunning coastline of Monaco, where the collections’ shoot was set and shot. The city’s legendary elegance and grace is embodied in the light pastels used and the hints of French architecture which is reflected by signature white windows. The flamboyant culture of the city is highlighted in the exquisite designs…

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Atiqa odho hosted Bloggers meetup on Women’s day

Atiqa odho hosted Bloggers meetup on Women’s day

On International Women’s Day Atiqa Odho hosted a fun-filled and lively women only event at the Mona J Salon which was well attended by the top beauty bloggers of the country. In the rendezvous with makeup enthusiasts, the makeup guru Atiqa Odho herself elaborated upon the ethos of her brand Odho Cosmetics. She also shed light on the fact that Atiqa Odho Cosmetics have been specifically designed for the Asian skin tone; which is why,…

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Dolmen Mall Celebrates Women’s day 2017

Dolmen Mall Celebrates Women’s day 2017

Dolmen Mall, Pakistan’s first international standard mall brings out the best festivities to commemorate International Women’s Day at its three mall locations in Karachi. Designed to give women more convenience to shop, last year, Dolmen Mall launched dedicated car parking for women on International Women’s Day. This year, the mall with a heart is giving More Power To Her by encouraging budding women entrepreneurs to showcase their products, at the malls in the very unique…

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Khadijah Shah of Élan proudly announced the launch of spring/summer voile collection 2017

Khadijah Shah of Élan proudly announced the launch of  spring/summer voile collection 2017

Pakistan’s premier luxury designer Khadijah Shah of Élan proudly announced the launch of Pakistan’s most coveted spring/summer voile collection, Élan Lawn, with the reveal of its first look. Scheduled to launch on 18th March 2017 in over 25 cities across Pakistan and internationally through the brand’s e-store, www.elan.pk, the first look of Élan Lawn 2017 is set against the backdrop of beautiful Spain, with international models Gigi Jeon and Albina Kireeva. Indeed, this campaign sets…

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Fashion DNA Pakistan held in UK 2017

Fashion DNA Pakistan held in UK 2017

FASHION DNA IS A DESIGNER MENTORSHIP FOR EMERGING PAKISTANI DESIGNERS ORGANISED BY THE BRITISH COUNCIL. THE PROGRAMME TAKES THE FORMAT OF A YEAR-LONG INTENSIVE TRAINING, INCLUDING FACE TO FACE SESSIONS, ONLINE SESSIONS, UK CATWALK SHOWS AND SHOWCASING, PAKISTANI CATWALK SHOWS AND SHOWCASING. IN ADDITION TO THE MENTORSHIP, DESIGNERS WILL BE INVITED TO APPLY THEIR NEW SKILLS THROUGH THE PRODUCTION OF A READY-TO-WEAR COLLECTION WITH A CLEAR BRAND POSITIONING WITH A CAPSULE COLLECTION PRESENTED AT UK-BASED…

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Élan and YPO join forces to present ‘Stories of The Indus’

Élan and YPO join forces to present ‘Stories of The Indus’

The treasure trove of Indus Valley civilization was unveiled through an unprecedented collaboration of the two premiers, Pakistan’s luxury brand Élan and world’s Young Presidents Organization, as they presented ‘Stories of The Indus’ at an exclusive event in Lahore on 9th February 2017 at the historic Hazuri Bagh. The prestigious global platform harness the knowledge, influence and trust of the world’s most influential and innovative business leaders to create an impact and Khadijah Shah’s –…

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The 3rd Pond’s Miracle Journey gala, celebrated the miraculous stories of a 100 more Pakistani women

The 3rd Pond’s Miracle Journey gala, celebrated the miraculous stories of a 100 more Pakistani women

The 100 women being feted in 2016 were joined by the 220 from the first two years and together they formed a powerful group of high achieving professionals whose stories of struggle and strength is an inspiration for women everywhere. A Miracle Woman is defined as one who is not only managing a professional career but also nurturing her family, running her home and meeting all of the many social obligations that make demands on…

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CAFE LATCH INTRODUCES THEIR NEW BRUNCH MENU

CAFE LATCH INTRODUCES THEIR NEW BRUNCH MENU

Café Latch, a gourmet cafe located in one of the Lahore’s popular locales for high-end eateries, has introduced brunch as part of their menu through an event hosted at the Cafe. The Cafe has introduced a variety of additional items on the menu as part of brunch namely Truffle Fries, Chicken Tacos, Fajita Omelette, Eggs Sunny Side Up, Scrambled Eggs on Croissant with Smoked Salmon, Eggs Benedict, Granola Yoghurt, Grilled Cheese Sandwich, Waffle Chicken, Waffle…

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CokeFoodFestival in Lahore

CokeFoodFestival in Lahore

#CokeFoodFest opened on Friday 3rd February 2017 at Royal Palm Golf and Country Club in Lahore where attendees witnessed chefs working their magic through cooking demonstrations and enjoyed live music featuring performances by Quadrum [The Percussionists], Sonu Dangerous, Arsalan Hassan, SYMT and Amanat Ali along with various other fun-filled activities for the entire family. During the day, a diverse line-up of culinary talents i.e. local chefs also offered special festival menus, discounts, and great meal…

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“A Rouge Affair” by Tena Durrani at Fashion Parade London 2017

“A Rouge Affair”  by Tena Durrani at Fashion Parade London 2017

Fashion Parade Bride powered by Studio by TCS was a night full of glitz and glamour, featuring extravagant collections by 10 renowned Pakistani designers; Nilofer Shahid, Nomi Ansari, Tena Durrani, Shamaeel Ansari, Maria B, Faiza Samee, Saira Rizwan, Rani Emaan, Seher Tareen and Sherzad Rahimtoola. Hair and Makeup was done by the dynamic duo, Aamir and Ambreen, who created their signature flawless bridal look. Rafyl was the official photographer for the event, Jewelry for Tena…

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Fashion Pakistan week to kick off from 22nd February to 24th February, 2017

Fashion Pakistan week to kick off from 22nd February to 24th February, 2017

Fashion Pakistan Council, the country’s leading platform for fashion designers, has announced the designer lineup for Fashion Pakistan Week Spring/Summer ’17, scheduled to take place in Karachi from 22nd February to 24th February, 2017. The event will be taking place in collaboration with Urdu1 as the Official Event & Media Partner. This year will also mark Fashion Pakistan’s 10th Year Anniversary. Established in 2007, the local fashion fraternity’s representative body created by the designers, for…

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The Emporium Mall is set to host Basant 2017 in lahore

The Emporium Mall is set to host  Basant 2017 in lahore

The Emporium Mall by Nishat Group is gearing up to revive the spirit of the festive season from 1st-12th February 2017. Adorned with marigolds and kites, Pakistan’s largest shopping arena is bound to give you a feeling of the Walled City in a contemporary setup. Families will be able to tantalize their taste buds with traditional Lahori street food, participate in fun-filled activities and enjoy live folk music under one roof. Attendees will also be…

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Pakistan’s Largest Mall hosted children from SOS Village for an exciting day at the Fun Factory

Pakistan’s Largest Mall hosted children from SOS Village for an exciting day at the Fun Factory

The Emporium Mall by Nishat Group invited children from the SOS village in Lahore for field trip to Fun Factory on 28th January, Saturday. Fun Factory was booked exclusively for the 50 visiting children of SOS and their supervisors to allow them to avail all and any rides at the amusement park. Fun Factory is Pakistan’s largest indoor amusement park featuring rides, games and prizes suitable to children of younger ages up till teenagers. It…

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Deepak Perwani launched Bridal studio in Karachi

Deepak Perwani launched  Bridal studio in Karachi

Deepak Perwani, winner of a record six LUX style awards and 2 MTV style guru awards after consistently displaying his creative designs in Pakistan and other countries launched his exclusive Bridal studio in Clifton, Karachi with a star studded event. Renowned models like Abeer Adil, Rubab Masood, omar Shehzad and Iqra Fayyaz dressed up in bridal outfits walked around Deepak’s swanky atelier . The hair and make-up for the Fashion presentation was done by maestro…

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Pepsi Pakistan Unveils ‘Jee Lay Har Pal’

Pepsi Pakistan Unveils ‘Jee Lay Har Pal’

Pepsi unveiled its new mantra “Jee Lay Har Pal’ with none other than the biggest rock star of Pakistan Atif Aslam. Jahanzeb Khan – VP & GM PepsiCo Pakistan & Afghanistan says: “Pepsi is enthusiastic about its collaboration with Atif Aslam and together we are proud to present the biggest anthem of the year “Jee Lay Har Pal”. Pepsi’s ‘Jee Lay Har Pal’ is all about living in the moment and enjoying life, despite challenges…

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FashionParadeLondon

FashionParadeLondon

Fashion Parade Bride & Luxury Prêt powered by Studio by TCS in London. The event will be held at the historic landmark One Marylebone and is set to showcase a rich diversity of Pakistani Bridal and Luxury Prêt collections at an unprecedented show. Studio by TCS, as headline sponsor; is an exciting, new, fashion platform which will serve as the exclusive online portal where each designers collections will be available for sale following the show….

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Kiran Aman proudly introduces Markings KHUDI #MarkingsKHUDI

Kiran Aman proudly introduces Markings KHUDI #MarkingsKHUDI

Pakistan’s leading entrepreneurs and two-time Gourmand Award winning independent publisher, Kiran Aman proudly introduces Markings KHUDI [#MarkingsKHUDI], a motivational, inspirational and developmental publishing platform, with the launch its first Urdu title, Choti Choti Khushiyan as penned and conceived by Ruqayya Diwan Adamjee [#ChotiChotiKhushiyan]. Indeed with this platform, Aman will publish books in Urdu and Roman Urdu to help facilitate those who love the language, bridging the gap between those who understand the language but cannot…

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47thNigar Awards press conference

47thNigar Awards press conference

The press conference was a star-studded gathering depicting the grandeur and class one could expect from the forthcoming awards. The date for the Nigar Film Awards was announced, which is scheduled to take place in Karachi on March 16. This was announced through a showreel, which traced the journey of Nigar Awards through these seven decades. The show was hosted by senior journalist, Shanaz Ramzi, who has been affiliated with the film industry since her…

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’24th annual ‘Dolmen Shopping Festival’ 2016

’24th annual ‘Dolmen Shopping Festival’ 2016

The star studded evening was kicked off by the surprise arrival of stars Iman Ali, Anoushay Ashraf, FaizanHaqque and the musical sensation Zoe Viccaji. Amidst throngs of ecstatic shoppers, the celebrities revealed the ‘Match & Win’ game and ‘Magical Doors’ which allow shoppers to play for a gift hamper. They also kick started the lucky draw which will have daily winners as well as a grand prize of 1 Million Rupees at Dolmen Mall Clifton,…

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The PinkTree Company presents ‘Chandni Begum’

The PinkTree Company  presents ‘Chandni Begum’

Recently The PinkTree Company launched its wedding wear collection ‘Chandni Begum’ at Koel Cafe in Karachi. the collection also evokes images of an era synonymous with elegance, refinement and intricacy–hallmarks of the Ganga-Jumni civilisation. Elaborately worked “doashalas”, multi-coloured tie-dye organza dupattas, traditionally cut farshi ghararas and dhaka pyjamas stood out as the testimony to The PinkTree’s sophisticated attention to detail and deep understanding of eastern couture. Splendid patterns in zardozi spoke volumes of intricacy poured…

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