Pepsi Pakistan Unveils ‘Jee Lay Har Pal’

Pepsi Pakistan Unveils ‘Jee Lay Har Pal’

Pepsi unveiled its new mantra “Jee Lay Har Pal’ with none other than the biggest rock star of Pakistan Atif Aslam. Jahanzeb Khan – VP & GM PepsiCo Pakistan & Afghanistan says: “Pepsi is enthusiastic about its collaboration with Atif Aslam and together we are proud to present the biggest anthem of the year “Jee Lay Har Pal”. Pepsi’s ‘Jee Lay Har Pal’ is all about living in the moment and enjoying life, despite challenges…

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FashionParadeLondon

FashionParadeLondon

Fashion Parade Bride & Luxury Prêt powered by Studio by TCS in London. The event will be held at the historic landmark One Marylebone and is set to showcase a rich diversity of Pakistani Bridal and Luxury Prêt collections at an unprecedented show. Studio by TCS, as headline sponsor; is an exciting, new, fashion platform which will serve as the exclusive online portal where each designers collections will be available for sale following the show….

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Kiran Aman proudly introduces Markings KHUDI #MarkingsKHUDI

Kiran Aman proudly introduces Markings KHUDI #MarkingsKHUDI

Pakistan’s leading entrepreneurs and two-time Gourmand Award winning independent publisher, Kiran Aman proudly introduces Markings KHUDI [#MarkingsKHUDI], a motivational, inspirational and developmental publishing platform, with the launch its first Urdu title, Choti Choti Khushiyan as penned and conceived by Ruqayya Diwan Adamjee [#ChotiChotiKhushiyan]. Indeed with this platform, Aman will publish books in Urdu and Roman Urdu to help facilitate those who love the language, bridging the gap between those who understand the language but cannot…

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47thNigar Awards press conference

47thNigar Awards press conference

The press conference was a star-studded gathering depicting the grandeur and class one could expect from the forthcoming awards. The date for the Nigar Film Awards was announced, which is scheduled to take place in Karachi on March 16. This was announced through a showreel, which traced the journey of Nigar Awards through these seven decades. The show was hosted by senior journalist, Shanaz Ramzi, who has been affiliated with the film industry since her…

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’24th annual ‘Dolmen Shopping Festival’ 2016

’24th annual ‘Dolmen Shopping Festival’ 2016

The star studded evening was kicked off by the surprise arrival of stars Iman Ali, Anoushay Ashraf, FaizanHaqque and the musical sensation Zoe Viccaji. Amidst throngs of ecstatic shoppers, the celebrities revealed the ‘Match & Win’ game and ‘Magical Doors’ which allow shoppers to play for a gift hamper. They also kick started the lucky draw which will have daily winners as well as a grand prize of 1 Million Rupees at Dolmen Mall Clifton,…

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The PinkTree Company presents ‘Chandni Begum’

The PinkTree Company  presents ‘Chandni Begum’

Recently The PinkTree Company launched its wedding wear collection ‘Chandni Begum’ at Koel Cafe in Karachi. the collection also evokes images of an era synonymous with elegance, refinement and intricacy–hallmarks of the Ganga-Jumni civilisation. Elaborately worked “doashalas”, multi-coloured tie-dye organza dupattas, traditionally cut farshi ghararas and dhaka pyjamas stood out as the testimony to The PinkTree’s sophisticated attention to detail and deep understanding of eastern couture. Splendid patterns in zardozi spoke volumes of intricacy poured…

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Caanchi & Lugari a brand known by Exquisite Brands !

Caanchi & Lugari a brand known by Exquisite Brands !

Caanchi & Lugari since the opening of its flagship store in 2011 at MM Alam Road has been exhibiting a diverse and wide collection of Original International Brands. Caanchi & Lugari is now present in 5 different locations all over Pakistan with its stores in Dolmen Mall and Shaheed-e-Millat Road Karachi, Centaurus Mall Islamabad and MM Alam Road and Emporium Mall Lahore. Caanchi & Lugari’s latest collection of international brands such as Emporio Armani, Hiltl,…

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brand Sapphire, launches four collections nationwide in their anniversary month

brand Sapphire, launches four collections nationwide in their anniversary month

of Sapphire Winter Volume 2, Sapphire’s Silk Anniversary collection “Route de la Soie” is launching nationwide on the 6th of December, 2016. The anniversary collection will be followed by the launch of their Wild at Heart and Menswear collection on the 16th and 19th of December, 2016. Sapphire’s anniversary collection Route de la Soie is about celebration of great aesthetics and quality. The collection comprises of silk dupatta and shirts featuring fashion forward prints with…

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QMOBILE HUM BRIDAL COUTURE WEEK FINALE

QMOBILE HUM BRIDAL COUTURE WEEK FINALE

The concluding day of QHBCW started with Rangraaz by Wardha Saleem, followed by Ziggi Menswear’s Zawiya. The collection is a gathering of many personal experiences and each piece has its own journey and story to tell. Faiza Saqlain was the third to present her collection Soz Kesimion the runway which was followed byUmsha by Uzma Babar’ Amore. Show one was concluded by none other than the designer duo Asifa & Nabeel with their latest bridal…

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Culture & Art from Rural Sindh to Karachi

Culture & Art from Rural Sindh to Karachi

, women are primarily responsible for household tasks as part of their daily routines. It is widely understood that they are to remain within the boundaries of the house. Their contributions to productive economy and income generation have been overlooked by most segments of the society. Despite their impressive artisan skills, Pakistani women have struggled to compete with global handicraft markets which were not possible except through patronage. Community World Service Asia has taken a…

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QMOBILE HUM BRIDAL COUTURE WEEK IN LAHORE 2016

QMOBILE HUM BRIDAL COUTURE WEEK IN LAHORE 2016

Mega bridal couture week is going on for three days in lahore, Day 1 was held last night, many renowned designer showcased their collection, QMobile HUM Bridal Couture Week 2016 Styled by Sweet Touch, to present the latest and the best of Pakistani bridal trends by leading and burgeoning fashion designers on the catwalk. This year, the bridal extravaganza is styled by the renowned cosmetic brand Sweet Touch, London. The 13th edition of QHBCW is…

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“Zohra is all about celebrating the elegance and beauty of women’

“Zohra is all about celebrating the elegance and beauty of women’

After successfully showcasing at the PFDC L’Oreal Paris Bridal Week 2016, the luxury fashion brand, Saira Shakira held an exclusive preview of their latest bridal collection, “Zohra” at their flagship store located in Galleria mall in Lahore on November 15th. Following the preview, Saira Shakira also hosted an exhibition the next day i.e., November 16, 2016 open for the public. Speaking about their latest collection, Saira Faisal and Shakira Usman of Saira Shakira said, “Zohra…

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Vintage & Classic Car Club of Pakistan (VCCCP) show in lahore

Vintage & Classic Car Club of Pakistan (VCCCP) show in lahore

The Vintage & Classic Car Club of Pakistan (VCCCP), held the annual Lahore show as part of the Classic Car Rally from 11 AM to 5:30 PM on Wednesday, 16th November 2016 at the Lahore Polo Club. The rally commenced from Karachi on 11th November and is scheduled to end in Peshawar on 20th November. At the event, more than fifty vintage and classic cars from all across Pakistan were showcased. Among the participating vintage…

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HUM MASALA FAMILY FESTIVAL 2016

HUM MASALA FAMILY FESTIVAL 2016

Masala Family Festival 2016 Lahore organized by Pakistan’s premier entertainment network, HUM Network Limited culminated with thunderous applause by the audiences in appreciation of the organisers. The two-day Festival held at Expo Centre, Lahore, on November 12 and 13 attracted a huge number of visitors from all corners of the city and provided families with an opportunity to plan a perfect day out, where they met their favourite Masala chefs, shopped to their hearts content,…

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PFDC Sunsilk Fashion Week scheduled to take place in Lahore from 02 – 05 March 2017.

PFDC Sunsilk Fashion Week  scheduled to take place in Lahore from 02 – 05 March 2017.

The Pakistan Fashion Design Council [PFDC] announce the dates for their landmark tenth consecutive season of PFDC Sunsilk Fashion Week [#PSFW17] scheduled to take place in Lahore from 02 – 05 March 2017. With #PSFW17, the PFDC is set to define and present luxury/pret, high street and lawn/voile trends for 2017, focusing specifically on fashion for the regions long hot summer months. The success of PFDC Sunsilk Fashion Week continues to prompt textile sector, high-street…

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HUB is proud to present its new Luxe collection

HUB is proud to present its new Luxe collection

A premium range of pure leather handbags for the discerning customer. Distinguished by exquisite craftsmanship and chic design, this limited edition collection includes clutches, shoulder bags and totes. Crafted in luxurious real leather, this sophisticated range is hand-made to meticulous specifications. HUB Luxe combines sophistication and luxury in its bags, whether you are looking for timeless daywear or a striking statement. As Pakistan’s leading leather goods brand, with eleven outlets around the country, HUB offers…

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Sania Maskatiya is set to introduce her 4th retail store in Pakistan

Sania Maskatiya is set to introduce her 4th retail store in Pakistan

Did you know Sania Maskatiya is set to introduce its 4th retail space in Pakistan with doors to their fashion store located at the prestigious Emporium Mall in Lahore opening on 05th November 2016. Indeed the Sania Maskatiya store opening inaugurates The Boulevard at the Emporium; the mall’s high end designer section. The new store has been designed by Yousuf Shahbaz of Strata and will house Sania Maskatiya’s signature and latest collections for women and…

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First QMobile hum style awards 2016

First QMobile hum style awards 2016

First QMobile HUM Style Awards took place on Friday, October 28th 2016, orchestrated by Pakistan’s premier entertainment network, HUM Network Limited,in partnership with QMobile, Pakistan’s biggest Smartphone company endorsed by local and international stars. The ceremony had notable artists, and glamorous celebrities from Pakistan’s fashion, music, sports, drama and film industry receiving awards for presenting style at its best. The HUM Network has always sought to raise the bar with its projects and now, with…

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“Onyx” by HSY Fashion Pakistan week 2016

“Onyx” by HSY Fashion Pakistan week 2016

HSY’s vision of a superwoman, Onyx is here to take on the world. She is tenacious, enigmatic and fearless; a `nonconformist who is always in control. Onyx is the woman of today who dresses for success and owns her individuality. Onyx is the hero in all of us. The colour palette for the collection is almost entirely black where HSY has used a lot of textured fabrics engaged quilting and weaving detailing based in organza,…

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Here are the Nominees of Qmobile Hum style awards 2016

Here are the Nominees of Qmobile Hum style awards 2016

Surprise ! yes ofcourse its sunday and you people are enjoying your holiday right ? well there is an exclusive news for you all, Hum style award is doing an Award show in Pakistan and its going to be happen in Karachi 28th Oct 2016. Are you excited to know the nominees of the Award show? Hold your breath and here we are going to disclose the nominees for you all. Hum Network is super…

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Fashion Pakistan Week 2016 Designers names revealed

Fashion Pakistan Week 2016 Designers names revealed

So here is the 21 Designers will be showcasing at FashionPakistanWeek Winter / Festive ’16 this year here are the following designers name reveal 1: AmirAdnan 2: ArsalanIqbal 3: DeepaknFahad 4: DeepakPerwani 5: HEM by #SumbulAsif 6: HSY 7: FnkAsia by #HumaAdnan 8: Jeem by #HamzaBokhari 9: MaheenKarim 10: MishaLakhani 11: MonaImran 12: NatashaKamal 13: NaumanArfeen 14: NidaAzwer 15: RepublicWomenswear 16: RozinaMunib 17: SairaRizwan 18: ShehlaChatoor 19: SobiaNazir 20: Suffuse by SanaYasir 21: Shamaeel

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Zoya khan rising star of Pakistani media industry

Zoya khan rising star of Pakistani media industry

And finally we caught celebrity of the week and here is Beautiful and most talented Zoya Khan recently came and rule in the fashion media industry. You must be surprise to know few most interesting things about her, lets read out . Q: Tell us how you entered in this field? A: I was crazy about modelling & acting since childhood. Once my friend offered me a good brand shoot so that is how I…

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Bloggers meetup at ‘ALMIRAH’

Almirah,fashion has always been a recurrence of ideas but what makes it original is how you put it together. The brand strives a fine balance in bringing only the masterpieces while keeping the aesthetic sense intact, with Almirah you can create your own flair, let it be exclusive for yourself and striking for others. This was reflected in a live interactive session by celebrity stylist Ehtesham Ansari who showed demonstrations on how Almirah’s pieces can…

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Saira Shakira showcased their signature bridal creations at , PFDC L’Oreal Paris Bridal Week

Saira Shakira showcased their signature bridal creations at , PFDC L’Oreal Paris Bridal Week

intricate handwork and embroideries over contemporary cuts and muted pastel tones such as, ivory, jade, powder blush et al. Fabrics such as tulle, chiffon, organza have been used to create luxe ensembles. Speaking about their collection and their recent showcase, Saira Faisal and Shakira Usman said, “The PFDC L’Oreal Paris Bridal Week 2016 collection resonates the true essence of a Saira Shakira woman. Like every year, is was a great experience to work diligently on…

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PFM Magazine Launches first Issue 2016

PFM Magazine Launches first Issue 2016

The launch of their first issue PFM Magazine recently organized a celebrity evening which was well-attended by a large number of print, electronic and social media, alongside Islamabad’s outstanding socialites and famous people. Celebrity lane was graced by such names as Mehroo, Shaiz, Nadia, Saira Rizwan, Ali Qureshi and numerous more!! The Event was organized @ Second Cup Coffee, Safa Gold Mall -Islamabad. The occasion inauguration and cake cutting ceremony was finished by the business…

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