The Magnum Chocolate Party presented ‘A Chocolate Affair’.

The Magnum Chocolate Party presented ‘A Chocolate Affair’.

The Magnum Chocolate Party is a fashion and chocolate inspired event that has been held annually since 2012. It is a decadent night curated to celebrate creative indulgence. It brings together artists, designers, models, musicians and fashionistas in commemoration of its delectable Belgian chocolate. By creating innovative and disruptive content each year the platform has formed a legacy where the soiree is one of the most awaited events of the social calendar. The affair took…

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International Pakistan Prestige Awards 2017 happened in London

International Pakistan Prestige Awards 2017 happened in London

The first IPPA (International Pakistan Prestige Awards) took place here earlier today amid a lot of fanfare and showbiz personalities from Pakistan, and was a huge success. Celebrating Pakistan’s 70th Independence Day, this was the first IPPA acknowledging the greats from Pakistan’s film, music, TV and fashion industries. London’s crème de la crème from the expatriate community as well as the corporate sector showed up in large numbers to demonstrate their support for Pakistani talent,…

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‘The New Empire’ by Omar Mansoor

‘The New Empire’ by  Omar Mansoor

Fashion designer Omar Mansoor presented his collection – ‘The New Empire’ – marking 100 years of the Russian Revolution at London Fashion Week, on Saturday, September 16. Returning to the coveted LFW runway with his 13th collection, Omar Mansoor draws inspiration from one of the most radical events in history and chimes in its centenary celebrations with bespoke eveningwear reflecting the period’s fashion explosion. The beginning of the 20th century saw fashion take a 360-degree…

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Fashion Pakistan week 2017 DAY 3 -HIGHLIGHTS

Fashion Pakistan week 2017 DAY 3 -HIGHLIGHTS

The glamorous evening began with the presence of renowned personalities such as Sarwat Gilani along with her husband, Fahad Mirza, Sharmila Farooqui and her mother, Anisa Farooqui, Adeel Chaudhry, Sana Javed, Sana Bucha, Sonya Hussayn and a few others from the world of Pakistani fashion and entertainment walked down a star-studded red carpet in dazzling dresses and dapper attire. The red carpet was hosted by Anoushey Ashraf, wearing a white lame Sana Safinaz peppered with…

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Sunsilk brings glossy conditioners in pakistan

Sunsilk brings glossy conditioners in pakistan

Yes, you must be surprise to know what is Glossy conditioners, so Good news that sunsilk always comeup with new great ideas, this time they launched new Glossy Conditioners for all those who has hair problem, as you know Conditioners are known to nourish and protect, style and smoother frizzy, unruly hair and the Sunsilk Conditioner range focuses on highlighting the many benefits of silky smooth hair. The main message is the need to condition…

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Fashion Pakistan week 2017 DAY 2 HIGHLIGHTS

Fashion Pakistan week 2017 DAY 2 HIGHLIGHTS

The glamorous evening began with the presence of renowned film and TV personalities such as director Asim Raza, political worker Sharmila Farooqi, actors Feroze Khan, Aly Khan with his lovely wife Chandni Saigol Khan, talk show host and designer HSY and a few others from the world of Pakistani fashion and entertainment walking down a star-studded red carpet hosted by the uber charismatic and sparkling Anoushey Ashraf. With Nabila and N-Pro in charge backstage the…

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Fashion Pakistan Week 2017 DAY 1- HIGH LIGHTS

Fashion Pakistan Week 2017 DAY 1- HIGH LIGHTS

The grand opening of #FPW17, hosted by Shamaeel Ansari’s Blue Tulip event, the previous night, Day 1 began with a striking and awe-inspiring collection showcased by Misha Lakhani, proceeded by exquisite collections of five more designers; Aamna Aqeel, Erum Khan, Obaid Sheikh, Saira Rizwan and Suffuse by Sana Yasir. The make-up maestro Nabila from N-Pro and N-Gents, styled the models with her signature aplomb. Before the designers showcased their fabulous collections, they were found mingling…

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Fashion Pakistan Week 2017 designers list are revealed

Fashion Pakistan Week  2017 designers list are revealed

According to Press release : Fashion Pakistan Council, the leading Council for all Pakistan designers, announced the program details for the upcoming Fashion Pakistan Week, Winter Festive. The event is to be held from 11th to the 14th of September 2017 at the spanking new Global Marquees address in Karachi. Winter Festive is all about showcasing bridalwear, bridals, luxury pret and festive wear to see you through the party season. With a novel new opening…

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Exclsuive ‘Na Maloom Afraad 2′ movie premiere held in Karachi

Exclsuive ‘Na Maloom Afraad 2′ movie premiere held in Karachi

One of the most highly anticipated movies of the year, Na Maloom Afraad 2, had its premiere on Thursday evening at Nueplex cinemas. The premiere was attended by the star-studded cast of the movie which include Fahad Mustafa, Javed Sheikh, Urwa Hocane, Mohsin Abbas Haider, Hania Amir and Marina Khan. The premiere was attended by the top celebrities and socialites as well as select members of the media. The movie is going to be releasing…

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Mawra Hocane Unveils Her BB Cream Secrets!

Mawra Hocane Unveils Her BB Cream Secrets!

Fair & Lovely, a brand known for more than a decade, hosted a bloggers meetup for BB cream with social media queen, Mawra Hocane as the new face of the campaign. The evening was hosted by fun and quirky Komal Aziz with exciting activities and games for the attendees at the event. Exquisitely decorated, Café Flo was a beautiful sight to look at with floral arrangements in peach, white and gold. In addition to that,…

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Chapter 2 by Khaadi

Chapter 2 by Khaadi

Khaadi introduced Chapter 2 on Thursday at Dolmen Mall, Clifton. The new brand is all about going back to the iconic brands’ handloom roots. When you step in you see malleable and draped garments, stark in their inherent simplicity, straight lines and loose weaves with a nod to the mainly hot weather; a clutch of racks displaying clothes that celebrate the wearer by giving her the freedom to pair separates as desired. Chapter 2 bridges…

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Launch of HighStreet’s fashion wardrobe website

Launch of HighStreet’s fashion wardrobe website

press release Established in 2012, HighStreet has come a long way. It has set a bar for all its online competitors by providing quality for money, trendy and up to the minute fashion items and Instagram worthy styles at pocket friendly prices. HighStreet’s aim has always been to make online shopping hassle free and giving the customer on-time deliveries. The home grown e-tailer has finally launched its website, www.highstreetshop.net . This may not be the…

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UK’s Most Loved Toyshop Opened Its Doors in Karachi

UK’s Most Loved Toyshop Opened Its Doors in Karachi

Press release ‘The Entertainer’ has opened its door for Karachites at Bilawal Chowrangi, Clifton (opp to Bar B Q Tonight). The grand launch of its flagship store in Karachi was on the 19th of August 2017. It was a full day event offering amazing giveaways, games, competitions, face painting, magic show, eatables and many more. The Entertainer is the premier destination for toys in Pakistan as it caters to the demand for high quality toys…

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CONSULATE GENERAL OF PAKISTAN IN HONG KONG CELEBRATES PAKISTANI SUFI CULTURE

CONSULATE GENERAL OF PAKISTAN IN HONG KONG CELEBRATES PAKISTANI SUFI CULTURE

press release : The Consulate General of Pakistan in Hong Kong has organized three days of cultural events celebrating Pakistani art, culture and spiritualism from September 8th to 10th. Titled ‘The Song of Love’ the festival will consist of four events, a seminar on the history and elements of qawwali, two performances, and an exhibition of jewellery from Pakistan. “It is important for us to educate the world about the rich, syncretic culture of Pakistan,”…

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70 years of Independence celebrated by Dolmen Mall karachi

70 years of Independence celebrated by Dolmen Mall karachi

The grand celebrations started off with decorating the entire mall exquisitely with green and white from August 1st. The mall was a beautiful sight to look at with trail of ribbons on the ceiling representing our nation’s colors, larger than life truck art prints surrounding the atrium and provincial elements around the mall, bogies and a wall of archive images on the 1st and 2nd floor. In addition to that brands joined in the spirit…

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“Humsa Ho Tou Samnay” by Maybelline New York

“Humsa Ho Tou Samnay”  by Maybelline New York

Following the launch of the Maker Women celebration movement with the release of anthem “Humsa Ho Tou Samnay” in Pakistan, Global trend setting brand, Maybelline New York held a soirée in Karachi to celebrate women who make It happen, hosted by the brand and their spokesperson, celebrity Ayesha Omar. The soirée included a special screening of the anthem and a live musical performance by vocalist Alicia Dias. In attendance at the event were powerhouses from…

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‘Back to school’ event was initiated at LuckyOne mall

‘Back to school’ event was initiated at LuckyOne mall

Press release 30th July was filled with laughter and bonding of beautiful relationships at LuckyOne mall. National Father-in-law day and international Friendship day were other two events celebrated. National father in law day is observed annually on July 30. This day is dedicated to your spouse’s father and is celebrated in honor to all father in laws. Interactive activities were organized by participating brands that included Bachaa Party, Morinaga, Sefam (Leisure Club, Minnie Minors, Super…

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Julke held an exclusive preview of its latest collection at their flagship store at Madison Square Mall

Julke held an exclusive preview of its latest collection at their flagship store at Madison Square Mall

Julke, after launching itself as a premium quality brand for shoes and bags for both, men and women, now introduced its new collection by hosting an exclusive preview on Friday, 14th of July 2017. The collection comprised of footwear for both, men and women along with its latest edition of handbags for women and accessories for men. Julke’s new collection is a classic urban dream where they have given particular attention to making sure that…

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FLAGSHIP STORE OF DEFINE AT LUCKYONE MALL

FLAGSHIP STORE OF DEFINE AT  LUCKYONE MALL

The flagship store of DEFINE opened today at LuckyOne Mall, Karachi. Star-studded with prominent celebrities like Jia Ali, Tipu Sharif, Sana Fakhar and many more, as well as socialites, the opening was marked by a fashion presentation choreographed by the veteran Imran Kureishi. The evening began with a bustling Red Carpet, where guests took pictures onarrival,both at the photo booth and at the media wall, and partook of delicious hors d’oevours. A ribbon cutting ceremony…

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Shaan-e-Pakistan’s third historic edition announced

Shaan-e-Pakistan’s third historic edition announced

Shaan-e-Pakistan Luxury Privé Edition – Season 3 is an evolution of the first two editions, endeavoring to showcase the prowess of Pakistan’s fashion/cultural/art/music/cuisine to Pakistan, in Pakistan, in a luxury format. To this end, 2017’s three-day event will open with Shaan-e-Pakistan’s signature and coveted ‘Ek Shaam Pakistan ke Naam’ celebration focusing on musical collaborations between artists, to be revealed, from across region. It is poignant to note that this same night in 2015 was headlined…

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Sania Maskatiya launches “Gardenia – Edit II” – Eid Collection 2017

Sania Maskatiya launches “Gardenia – Edit II” – Eid Collection 2017

Sania Maskatiya has introduced the second edit of “Gardenia”: the 2017 Eid Collection that celebrates and explores feminity. Featuring Sania Maskatiya’s signature digital prints and hand and machine embroideries, the collection comprises of separates available in multiple sizes. With the first edit featuring formal Eid-wear, Edit II features 24 elegant designs in luxury prét and prét in a diversity of colors such as ivory, cream, pink, corals, greys, golds with midnight blues, maroon and black…

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THE BOLD WINNERS OF BOLD MEN AWARDS

THE BOLD WINNERS OF BOLD MEN AWARDS

People from all over Pakistan voted for their favorite nominees and the winner for each category was chosen via viewer’s choice. Bold, Pakistan’s first ever gas free body spray with up to 3x more liquid content brought these awards as an initiative to honor Pakistani men, especially those working in unsung fields who are making the nation proud. In the category Bold Anchor, Wasim Badami came out as the most popular among the audiences by…

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LuckyOne’s grand mall opening ceremony in karachi

LuckyOne’s grand mall opening ceremony in karachi

The largest mall of Karachi, LuckyOne’s grand opening was held here yesterday for the crème de la crème of Karachi. Star-studded with prominent personalities like Zeba Bakhtiar, Nadia Hussain, Behroz Sabzwari, Tipu Sharif, Muzna Ebrahim, and many more, and featuring a mix of both outstanding international and local performances, the event was an entirely unforgettable experience for the attendees. The evening began with Anoushay Ashraf, dressed in Glamour by Amna Iqbal, captivating the guests with…

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Fashsouq.com sponsors Mike Tyson Academy Launch Gala

Fashsouq.com sponsors Mike Tyson Academy Launch Gala

Online retail store Fashsouq.com will be sponsoring a gala for boxing legend Mike Tyson as he launches his boxing academy in Dubai. The Gala, to be hosted on Saturday, May 6th will also include Pakistani celebrities Momina Muhtehsan and Ayesha Omar among guests. International celebrities such as cosmetics company owner Huda Kattan and boxer Amir Khan will also be attending the event. Dubai-based e-commerce site, Fashsouq.com launched earlier this year in February. The website focuses…

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Mahgul for Al Zohaib Textiles luxury lawn collection is set to launch nationwide

Mahgul for Al Zohaib Textiles luxury lawn collection is set to launch nationwide

The much anticipated debut Mahgul for Al Zohaib Textiles luxury lawn collection is set to launch nationwide on Monday, May 08 2017. With 22 unique designs and an additional 2 designs in two distinct colour ways, Mahgul Lawn for Al Zohaib Textiles stays true to the fashion houses’ aesthetic and embraces the essence of lawn and its plurality as a pure and simple fabric. To this end, Mahgul lawn for Al Zohaib textiles S/S’17 speaks…

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