Momina Mustehsan and Danyal Zafar kick off Coke Studio Season 10 with a duet

Momina Mustehsan and Danyal Zafar kick off Coke Studio Season 10 with a duet

Music sensation, singer and song-writer Momina Mustehsan and emerging artist Danyal Zafar kicked off the much-anticipated season of Coke Studio with their duet song. The multi-talented duo performed a pop-rock track titled Muntazir in Episode One of the historic Season 10. Written and composed by Strings, Muntazir marks the return of Season 9’s chart-topper Momina Mustehsan and also the music debut and Coke Studio Debut of Danyal Zafar on the country’s leading musical platform. Muntazir…

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Pakistan Excellence Award 2017

Pakistan Excellence Award 2017

press release To celebrate the 70th Independence Day of Pakistan, the organising committee of Pakistan Excellence Award held an awards ceremony here earlier today to pay tribute to the movers and shakers of Pakistan. People hailing from diverse fields who have done significant work for Pakistan were bestowed the Pakistan Excellence Awards. Addressing the audience, Chairman of Pakistan Excellence Award said “Freedom is a blessing. 70 Years ago, our forefathers sacrificed a lot to attain…

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HUM Network announced the launch of HUM News

HUM Network announced the launch of HUM News

Pakistan’s premier television network HUM Network announced the launch of HUM News today at the 70th Independence Day celebrations in Karachi. The decision to launch a new channel was made by the company’s Board of Directors who approved the launch of HUM News to utilize the available opportunities in the news genre. Speaking on the occasion, Sultana Siddiqui President HUM Network said, “Like Pakistan, HUM Network was an idea to create a space where our…

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70 years of Independence celebrated by Dolmen Mall karachi

70 years of Independence celebrated by Dolmen Mall karachi

The grand celebrations started off with decorating the entire mall exquisitely with green and white from August 1st. The mall was a beautiful sight to look at with trail of ribbons on the ceiling representing our nation’s colors, larger than life truck art prints surrounding the atrium and provincial elements around the mall, bogies and a wall of archive images on the 1st and 2nd floor. In addition to that brands joined in the spirit…

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Javed Bashir: The Music Producer for “Ek Shaam Pakistan Ke Naam”

Javed Bashir: The Music Producer for “Ek Shaam Pakistan Ke Naam”

The multi-dimensional platform Shaan-e-Pakistan, led by the powerhouse Huma Nassr of Braahtii, earlier announced its landmark third season set to take place in Karachi, Pakistan, from 6th till 8th of September 2017; the Shaan-e-Pakistan Luxury Privé Edition 2017. With the fashion force Ali Xeeshan as the creative show director for the fashion segment; Huma Nassr now announces the music maestro Javed Bashir as the music producer for the official song “Yeh Hai Shaan-e-Pakistan” and the…

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EFU life celebrated the independence by painted Agha garden’s wall karachi

EFU life celebrated the independence by painted Agha garden’s wall karachi

Karachi is a heart of Pakistan and every individual citizen is an asset to this country, we have beautiful places, malls, parks,theatre cinemas etc in this city, 2017 is really blessing for the karachities as many development has been seen, like roads, bridges etc but to clean the city and make it more beautifully is also very important, Recently #EFULIFE took a wonderful step to make karachi walls beautiful again so ‘Meri Shaan Mera Pakistan’…

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Film Rangreza title song got the huge response

Film Rangreza title song got the huge response

The mega cast Bilal Ashraf, Gohar RAsheed , Urwa hocane upcoming film Rangreza would be really interesting movie coming up on this year 2017. Did you know Rangreza title song got the huge response from the audience in just 3 hours ! yes its true Rangreza Title Track hits more than 1 Million Views in just 3 hours. In case if you have missed just copy the link and paste on your web browser and…

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Masarrat Misbah Makeup got huge welcoming response at Pakistan Wedding Show

Masarrat Misbah Makeup got huge welcoming response at Pakistan Wedding Show

Masarrat Misbah Makeup (MM), Pakistan’s first and only Halal certified makeup brand, had a smashing event this weekend at Pakistan’s biggest wedding expo – Pakistan Wedding Show – in Lahore. Masarrat Misbah Makeup booth was the highlight of the large scale two day event that lasted – with thousands of people thronging in the two days to try the new products, purchase their favourite brand and take beauty & makeup tips from the Makeup Maestro…

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Alzey Gabol Joins the cast of ‘Rangreza’

Alzey Gabol Joins the cast of  ‘Rangreza’

Model AlizeyGabol also doing her debut film Rangreza which is directed by Aamir Mohiuddin, Rangreza is an upcoming Pakistani musical-romance film in 2017, under the production banner of Vision Art Films, Model Turn Actress Alizey doing special cameo role as she shared with Edition, “As it’s my debut On Pakistani cinema so I’m really excited and expecting people so that they can give me positive response and they would appreciate that im actually working hard…

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Juggun Kazim launched her first book MomMatters

Juggun Kazim launched her first book MomMatters

The TV host/actress and now author gave an exclusive preview of her upcoming book at X2 Café. Mom Matters is just the first in the series of books to come, all revolving around the many diverse concerns of both ‘mothers-to-be’ and existing mothers. With these books, Juggun aspires to help women in accepting the beauty of this process whilst learning to balance it with their everyday routines. The book provides instructions and advice for all…

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EFU Life initiated ‘Meri Shaan, Mera Pakistan’ in karachi

EFU Life initiated ‘Meri Shaan, Mera Pakistan’ in karachi

Diverse cultures, countless spoken languages, brilliant architectural heritage, and full of history, Pakistan’s largest city, Karachi, is the heart of the country. karachi has now become the most populated and largest revenue-generating city of the country. Boasting one of the country’s most beautiful skylines, Karachi houses some of the oldest architectural designs, dating back to the Victorian era, and some of the tallest, modern-day architectural wonders as well. The Merewether Clock Tower, Empress Market, and…

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“Humsa Ho Tou Samnay” by Maybelline New York

“Humsa Ho Tou Samnay”  by Maybelline New York

Following the launch of the Maker Women celebration movement with the release of anthem “Humsa Ho Tou Samnay” in Pakistan, Global trend setting brand, Maybelline New York held a soirée in Karachi to celebrate women who make It happen, hosted by the brand and their spokesperson, celebrity Ayesha Omar. The soirée included a special screening of the anthem and a live musical performance by vocalist Alicia Dias. In attendance at the event were powerhouses from…

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‘Back to school’ event was initiated at LuckyOne mall

‘Back to school’ event was initiated at LuckyOne mall

Press release 30th July was filled with laughter and bonding of beautiful relationships at LuckyOne mall. National Father-in-law day and international Friendship day were other two events celebrated. National father in law day is observed annually on July 30. This day is dedicated to your spouse’s father and is celebrated in honor to all father in laws. Interactive activities were organized by participating brands that included Bachaa Party, Morinaga, Sefam (Leisure Club, Minnie Minors, Super…

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What Faran Tahir upto Three New Projects ?

What Faran Tahir  upto Three New Projects ?

press release Pakistani-American Hollywood actor Faran Tahir currently has an extremely busy schedule as he is busy working on three projects simultaneously. Faran will be appearing in the television series Shameless and The Magicians, as well as the movie Mindhack: #savetheworld (earlier titled The Mad Genius Project). Shameless is a remake of the British comedy-drama of the same name and depicts the story of a dysfunctional family. Faran is currently shooting for the eighth season…

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Sharmeen Obaid-Chinoy’s documentary, A Girl in the River: The Price of Forgiveness has been nominated at the prestigious 38th Annual News and Documentary Emmy® Awards

Sharmeen Obaid-Chinoy’s documentary, A Girl in the River: The Price of Forgiveness has been nominated at the prestigious 38th Annual News and Documentary Emmy® Awards

The documentary has been nominated in three categories, the most for any HBO production this 2017: Best Documentary, Outstanding Short Documentary and Outstanding Music & Sound. Indeed, her films have previously won three Emmys: Best Documentary and Outstanding Editing: Documentary and Long Form for “Saving Face” and Outstanding Current Affairs Documentary for her documentary “Children of the Taliban”. “At SOC Films, we hope that our work will spark difficult conversations that eventually lead to a…

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Maya Ali wraps up TEEFA in Trouble shoot

Maya Ali wraps up TEEFA in Trouble shoot

Much awaited film TEEFA in Trouble is finally wrapup and the team took pictures along with the Main lead cast Alizafar and Maya Ali, Maya Ali was super excited and she shared a big Thanks to all the entire team on her social media. According to her: So every journey has to come to an end and that’s how this Teefa and trouble has ended… I have to share a lot of things so I…

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“Mur Ke Dekho” by Farhad Humayun

“Mur Ke Dekho” by Farhad Humayun

‘Mur Ke dekho’ (Turn and look) is an autobiographical piece as the artist claims all his work is a reflection of thoughts, emotions and stories he has collected in his life so far. “Mur Ke Dekho is a song with a beat that’s danceable and a melody that’s sing-able and catchy. In a sense it is about looking forward to life, embracing all the dark adventures it holds, dealing with them with a smile and…

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8 Reasons to watch the 5th HUM Awards

8 Reasons to watch the 5th HUM Awards

Let’s find out that what makes 5th HUM Awards the BIGGEST in Pakistan. 1) The oh-so-glamorous set HUM Award is known for their grand set designs. The 5th HUM Awards showcased a visual master piece, as the set was majestic in every way. It was huge, beautifully lit and well managed. Every jaw dropped once they entered the hall. The team kept their promise and came up with a set even better than before. It…

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THINGS HAPPEN WHICH WE DON’T FOCUS ON MUNAWAL AND ZUBAIR HAD ICE CREAM AFTER NIKKAH AT MCDONALDS

THINGS HAPPEN WHICH WE DON’T FOCUS ON MUNAWAL AND ZUBAIR HAD ICE CREAM AFTER NIKKAH AT  MCDONALDS

Trends are changing with the passage of time. On the focus of trends we skip what our grandparents and their grandparents went through those festivities which they always celebrated. We cannot see the old traditions these days as our old ones use to share happiness with everyone Munawal & Zubair Munawal and Zubair couple had their Nikkah ceremony and after nikkah they went Mcdonalds for ice cream. This the love for food Munawal and Zubair…

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Julke held an exclusive preview of its latest collection at their flagship store at Madison Square Mall

Julke held an exclusive preview of its latest collection at their flagship store at Madison Square Mall

Julke, after launching itself as a premium quality brand for shoes and bags for both, men and women, now introduced its new collection by hosting an exclusive preview on Friday, 14th of July 2017. The collection comprised of footwear for both, men and women along with its latest edition of handbags for women and accessories for men. Julke’s new collection is a classic urban dream where they have given particular attention to making sure that…

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Jimmy Khan Releases New Single titled ‘MADAM’

Jimmy Khan Releases New Single titled ‘MADAM’

singer/songwriter Jimmy Khan has released his much anticipated single titled MADAM. The audio has been exclusively released on Patari and the video on Jimmy Khan’s official Facebook fanpage. With MADAM, Jimmy Khan intends to project the everyday life of the transgender community in Pakistan. It is also a reflection of how cruelly we as a society treat the transgender community. “Musically, I had composed MADAM over a year ago and recently revisited it with producer…

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Ali Zafar set to return in Coke Studio 10

Ali Zafar set to return in Coke Studio 10

our favourite Rockstar Ali Zafar is set to return to the country’s biggest music show, Coke Studio, for a set of highly anticipated performances for the platforms 10th season. This year will mark Ali Zafar’s landmark 4th season collaboration with the platform and he is one of the only artists ever to feature in both the 1st and 10th seasons of Coke Studio. Having earned a reputation of being perhaps the most experimental and exciting…

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The Dhund of a mystery series on TVOne

The Dhund of a mystery series on TVOne

“Dhund”, a spine chilling drama series showing eerie encounters with spirits from another world and how a brave woman helps them find peace. Expressing his delights on the event, Writer/ Actor Mohammad Ahmed said ” I started my writing career as a mystery writer, but I’ve been doing Rom-Coms for years now and that lost idea of mystery series recovered when “Seema Tahir” said Yes! for “Dhund” Producer Erum Binte Shahid added, “The concept of…

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“Humsa Ho Tou Samnay Aye” by Maybelline New York

“Humsa Ho Tou Samnay Aye” by Maybelline New York

Maybelline New York, launches brand anthem “Humsa Ho Tou Samnay Aye” celebrating women and the strength that they stand for; ‘Maker Women’ who are the heroes of their own lives and who Make IT Happen every day. The video features Actor and Maybelline New York brand ambassador Ayesha Omar, musician Zoe Viccaji, artist Naveen Shakil, MMA fighter Sarah Tareen, story teller Alina Ehtesham and unfolds against the soulful voice of maestro Ali Sethi. For Maybelline,…

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Danyal Zafar is set to make his debut with Coke Studio Season 10

Danyal Zafar is set to make his debut with Coke Studio Season 10

Danyal Zafar is set to make his music debut with the tenth edition of Coke Studio. The versatile singer, songwriter and guitarist will be performing two songs in the upcoming season of Pakistan’s leading musical series. Speaking about his debut Danyal Zafar said: “I always dreamt of a debut that could best help me express myself as an artist in such a way that my music could also connect with people. There are two aspects…

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