Attending the press conference yesterday at PC hotel was not a good experience at all, was invited at 4pm, but there wasnt started on time, as usually no one at reception to welcome us, we have to go inside directly, and ofcourse no one came on time. What else we can expect from our celebrities, Angeline malik directed this serial #mujhay jeenay do’ and written by sajjid nizamani both were cooperated and give little brief about the serial,
The serial is all based on our society issues specially in rural areas where different cultures have been adopted just because of illiteracy.
Angeline Malik’s directorial Mujhay Jeenay Doh revolves around serious issues and questionable rituals such as domestic violence, child marriage that are prevalent in our society. The story incorporates all the dramatic elements, and at the same time sets out to educate the audiences on social issues that are embedded in our culture, and bringing forth women empowerment.
Nina Kashif, General Manager Marketing at Urdu1, stated, “There is a strong need to address these social evils that are still present in many societies of this country especially in rural areas. I hope the drama serial message helps in improving the mind-sets of certain communities especially the ones with limited exposure to the outside world.”
It has a diverse ensemble of cast that includes Gohar Rasheed, Hania Amir, Nadia Jamil, Salman Shahid, Mehreen Raheal, Iffat Omar, Sarmad Khoosat, Ali Tahir, Raeed Mohammad Alam, Umair Rana, Sabeena Syed, Rashid Mehmood, and Khalid Butt.
The talented Shahid Nizami has written the script for this serial, and it is produced under the banner of Angelic Films, spearheaded by the award-winning Angeline Malik, in collaboration with Center for Communication Programs Pakistan and support from Palladium Pakistan under the Empowerment, Voice and Accountability for Better Health and Nutrition. Angelic Films is known for the longest running television series in Pakistan, Kitni Girhein Baqi Hai, which highlights women related issues in our society.
“I have always been an advocate of women empowerment, and I feel fortunate to be a part of this drama as both director and producer. I strongly believe that awareness of such social issues needs to be highlighted through the TV medium,” stated Angeline Malik, the producer and director of this play.
“Entertainment Education is a powerful tool to raise awareness about such issues in our society and brings multiple stakeholders on the same page,” said Atif Ikram Butt, Executive Director Center for Communications Programs Pakistan.