People from all over Pakistan voted for their favorite nominees and the winner for each category was chosen via viewer’s choice. Bold, Pakistan’s first ever gas free body spray with up to 3x more liquid content brought these awards as an initiative to honor Pakistani men, especially those working in unsung fields who are making the nation proud.
In the category Bold Anchor, Wasim Badami came out as the most popular among the audiences by getting over 71% of votes. Amir Adnan secured over 60% votes from fashion lovers across Pakistan and won the award for Bold Designer. Sarfaraz Ahmed’s fans helped him sweep to victory in the category Bold Sportsman. He won by getting 50% votes. Rizwan Ali Jaffri won the Bold Model category with a close call of 34% votes. Bold Hero of the Year Award was acquired by M. Hasnain by receiving over 50% votes. Farhan Saeed is clearly Pakistan’s favourite singer as he bagged over 63% votes for the category Bold Singer. Earning the most votes in any category, and over 45% in the one he was nominated for, Zaid Ali won Bold Most Comical. Another close call winner, Meekal Zulfiqar won the award for Bold Actor with 40% of the votes. With over 84% votes, Faisal Qureshi stood out as the clear winner for the category Bold Host.
Bold – an innovative concept in body spray was launched in Pakistan in 2016 by Hilal Care Pvt, Ltd with Fawad Khan as the brand’s ambassador. Being gas-free, Bold gives up to three times more value compared to ordinary gas based deodorant sprays. Its unique long lasting fragrances are handpicked based on research. These fragrances are imported from Europe and are developed by the very best perfumers of the world.
Being a gas free body spray, Bold can be used on both body & clothes with approximately 800 sprays per bottle, making it the best option available in the market. These distinctions coupled with excellent brand communication have made Bold resonate among millions of consumers in a very short time and has become their first choice.
Faisal Munshi, CEO Hilal Care Pvt. Ltd., commented on Bold Awards as: ‘Our brand represents men who make us proud and through these awards we want to tell them how honored we feel that they represent Pakistan. We have conducted the awards digitally this year, considering digital is the fastest growing medium. In future, we look forward to expand our platform and conduct a bigger and better ceremony.’