Pepsi unveiled its new mantra “Jee Lay Har Pal’ with none other than the biggest rock star of Pakistan Atif Aslam.
Jahanzeb Khan – VP & GM PepsiCo Pakistan & Afghanistan says: “Pepsi is enthusiastic about its collaboration with Atif Aslam and together we are proud to present the biggest anthem of the year “Jee Lay Har Pal”. Pepsi’s ‘Jee Lay Har Pal’ is all about living in the moment and enjoying life, despite challenges in life. Pepsi’s Jee Lay Har Pal is the call to arms to be energetic, upbeat and full of passion in life. Pepsi with its new mantra inspires the youth to be courageous, experimental and unconventional. They should live in & live of the moment!.”
Atif Aslam was present at the unveil of Pepsi Jee Lay Har Pal mantra. He says, “I have always believed that life is too short to be lived in neutral and that we need to savor every moment of life to the fullest! My entire life has been a journey to find the moment within the moments and to live those moments on my own terms. Pepsi’s fresh mantra of Jee Lay Har Pal is a perfect manifestation of my belief system and defines a purpose in life i.e. to unlock the excitement of life in every moment. ‘Jee Lay Har Pal’ anthem is not just a song but an inspiration for the youth that I have written & composed from the heart”.
“We need to inspire the youth of Pakistan to believe that life is full of amazing possibilities and that they should let no inhibition or barrier stop them from following their passions and forging their own paths. Jee Lay Har Pal anthem is a great manifestation of brand Pepsi’s belief and will serve as the enabler for the youth to live the excitement of life in every moment”, says Salman Ghani Butt – Marketing Director PepsiCo.